Services marketing : people, technology, strategy

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Bibliographic Details
Main Authors Wirtz, Jochen (Author), Lovelock, Christopher H., 1940-2008 (Author)
Format Book
LanguageEnglish
Published New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo : World Scientific, [2016]
EditionEighth edition
Subjects
služby
marketing
service industries
učebnice
textbooks

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ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status CheckedOut – Due: 25.04.2023 More Information Location Open access collection Call Number 339.138/WIRTZ,J.
Status CheckedOut – Due: 22.12.2023 More Information Location FaME Call Number 339.138/WIRTZ,J.

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