The ten faces of innovation : IDEO's strategies for beating the devil's advocate & driving creativity throughout your organization

• Main Authors: Kelley, Tom, 1955- (Author), Littman, Jonathan (Author)
• Format: Book
• Language: English
• Published: New York : Currency Doubleday, [2005]
• Subjects: inovace; management inovací; inovační podnikání; tvůrčí myšlení; kreativita; innovations; innovation management; innovative business; creative thinking; creative ability; příručky; handbooks and manuals

"Reveals the strategies a major design firm uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate allows individuals to raise questions and concerns that effectively kill new projects and ideas, whil...