Unconscious branding : how neuroscience can empower (and inspire) marketing

Saved in:
Bibliographic Details
Main Author Van Praet, Douglas (Author)
Format Book
LanguageEnglish
Published New York : St. Martin's Griffin, 2014
EditionFirst St. Martin's Griffin edition
Subjects
spotřebitelské chování > psychologické aspekty
marketing > psychologické aspekty
neuromarketing
consumer behavior > psychological aspects
marketing > psychological aspects
příručky
handbooks and manuals

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status CheckedOut – Due: 19.12.2023 More Information Location FaME Call Number 339.138/VAN PRAET,D.

Similar Items