Wise family business : family identity steering brand success

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Bibliographic Details
Main Authors Schwass, Joachim, 1950- (Author), Glemser, Anne-Catrin (Author)
Format Book
LanguageEnglish
Published London : Palgrave Macmillan, [2016]
Subjects
rodinné podniky
malé a střední podnikání
řízení značky
family business enterprises
small and medium-sized business
brand management
studie
studies

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 658/SCHWASS,J.

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