International marketing : theory, practices and new trends

• Main Authors: Král, Petr (Author), Machková, Hana (Author), Lhotáková, Markéta, 1971- (Author), Cook, Gina, 1970- (Author)
• Format: Book
• Language: English
• Published: Prague : Oeconomica, nakladatelství VŠE, 2016
• Edition: Second revised edition
• Subjects: mezinárodní marketing; international marketing; kolektivní monografie; collective monographs
• Item Description: Nad názvem : University of Economics, Prague
• Physical Description: 245 stran : ilustrace ; 25 cm
• ISBN: 9788024521527