International marketing : theory, practices and new trends

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Bibliographic Details
Main Authors Král, Petr (Author), Machková, Hana (Author), Lhotáková, Markéta, 1971- (Author), Cook, Gina, 1970- (Author)
Format Book
LanguageEnglish
Published Prague : Oeconomica, nakladatelství VŠE, 2016
EditionSecond revised edition
Subjects
mezinárodní marketing
international marketing
kolektivní monografie
collective monographs

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ikona Nápověda Glossary of Terms
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Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/KRÁL, P.
Status CheckedOut – Due: 02.09.2026 More Information Location FMC Call Number 339.138/KRÁL, P.
Status CheckedOut – Due: 20.04.2023 More Information Location Open access collection Call Number 339.138/KRÁL, P.

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