Social network analysis in telecommunications

• Main Author: Reis Pinheiro, Carlos Andre, 1940- (Author)
• Format: Book
• Language: English
• Published: Hoboken : Wiley, [2011]
• Series: Wiley and SAS business series
• Subjects: sociální sítě; telekomunikace; řízení vztahů se zákazníky; social networks; telecommunication; customer relationship management; příručky; handbooks and manuals

"A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowle...