Neuromarketing : exploring the brain of the consumer

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Bibliographic Details
Main Author Żurawicki, Leon (Author)
Format Book
LanguageEnglish
Published Heidelberg ; Dordrecht ; London ; New York : Springer, [2010]
Subjects
neuromarketing
spotřebitelské chování
mozek
neuropsychologie
neurovědy
consumer behavior
brain
neuropsychology
neurosciences
monografie
monographs

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ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status CheckedOut – Due: 19.12.2023 More Information Location FaME Call Number 15/ŽURAWICKI,L.

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