How cool brands stay hot : branding to generation Y and Z

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Bibliographic Details
Main Authors	Bergh, Joeri van den, 1971- (Author), Behrer, Mattias (Author)
Other Authors	Maeseneire, Patrick de (Author of introduction, etc.)
Format	Book
Language	English
Published	London ; Philadelphia ; New Delhi : KoganPage, 2016
Edition	Third edition
Subjects	cílený marketing mladí lidé mládež generace Y obchodní značky řízení značky spotřebitelské chování target marketing young adults youth generation Y brand name products brand management consumer behavior monografie monographs

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