Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students

"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"--Resumé vydavatele

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Bibliographic Details
Main Authors Kaufman, Ira Morton, 1947- (Author), Horton, Chris (Author)
Format Book
LanguageEnglish
Published New York ; London : Routledge, Taylor & Francis Group, 2015
Subjects
internetový marketing
Internet marketing
příručky
handbooks and manuals

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/KAUFMAN,I.M.
Status 30 days More Information Location Open access collection Call Number 339.138/KAUFMAN,I.M.
Status CheckedOut – Due: 19.12.2023 More Information Location FaME Call Number 339.138/KAUFMAN,I.M.
Status CheckedOut – Due: 02.09.2023 More Information Location FaME Call Number 339.138/KAUFMAN,I.M.

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