Consumer behaviour : applications in marketing

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Bibliographic Details
Main Authors East, Robert, 1940- (Author), Wright, Malcolm, 1963- (Author), Vanhuele, Marc (Author)
Format Book
LanguageEnglish
Published Los Angeles ; London ; New Delhi ; Singapore ; Washington : Sage, 2013
EditionSecond edition
Subjects
spotřebitelské chování
consumer behavior
učebnice vysokých škol
textbooks (higher)

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 366/EAST,R.

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