CRM fundamentals

"CRM fundamentals describes how to successfully build and execute a customer relationship management system, from managing the initial implementation to maintaining and evolving the program over time. It willhelp you identify goals, line up the right people, plan projects, and choose software p...

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Bibliographic Details
Main Authors Kostojohn, Scott (Author), Johnson, Mathew (Author), Paulen, Brian (Author)
Format Book
LanguageEnglish
Published [New York?] : Apress, [2011]
Subjects
řízení vztahů se zákazníky
podnikové informační systémy
implementace softwaru
customer relationship management
management information systems
software implementation
příručky
handbooks, manuals, etc

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Summary:"CRM fundamentals describes how to successfully build and execute a customer relationship management system, from managing the initial implementation to maintaining and evolving the program over time. It willhelp you identify goals, line up the right people, plan projects, and choose software packages and consultants. " -- Zadní strana obálky
Item Description:Pravděpodobné místo vydání převzato z www stránek vydavatele
Obsahuje rejstřík
Physical Description:xiii, 232 stran : ilustrace ; 24 cm
ISBN:9781430235903

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