Využití product placementu jako rozvíjejícího se marketingového nástroje v České republice = The use of product placement as an expanding marketing tool in the Czech Republic : disertační práce

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Bibliographic Details
Main Author Kopečková, Martina, 1984- (Dissertant)
Other Authors Kozák, Vratislav, 1956- (Thesis advisor)
Format Book
LanguageCzech
Published Zlín : Univerzita Tomáše Bati ve Zlíně, 2014
Subjects
product placement
marketing
marketingová komunikace
product placement > Česko
communication in marketing
product placement > Czechia
doktorské disertace
higher doctoral dissertations

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status Loan prohibited More Information Location Archive Call Number K/KOPEČKOVÁ,M.

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