Transmedia marketing : from film and tv to games and digital media

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Bibliographic Details
Main Author Zeiser, Anne (Author)
Format Book
LanguageEnglish
Published New York ; London : Focal Press, 2015
EditionFirst published
Subjects
masmédia
digitální média
marketing
mass media
digital media
příručky
handbooks, manuals, etc

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/ZEISER,A.
Status CheckedOut – Due: 19.12.2023 More Information Location FMC Call Number 339.138/ZEISER,A.

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