Services marketing : people, technology, strategy

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Bibliographic Details
Main Authors Lovelock, Christopher H., 1940-2008 (Author), Wirtz, Jochen (Author)
Format Book
LanguageEnglish
Published Boston : Pearson, [2011]
EditionSeventh edition
Subjects
služby
marketing
service industries
učebnice vysokých škol
případové studie
textbooks (higher)
case studies

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status CheckedOut – Due: 23.12.2025 More Information Location FaME Call Number 339.138/LOVELOCK,CH.

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