Digital branding : a complete step-by-step guide to strategy, tactics and measurement

" In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channe...

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Bibliographic Details
Main Author Rowles, Daniel (Author)
Format Book
LanguageEnglish
Published London ; Philadelphia ; New Delhi : Kogan Page, 2014
Subjects
internetový marketing
řízení značky
obchodní značky
Internet marketing
brand management
brand name products
příručky
handbooks, manuals, etc

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/ROWLES,D.

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