Market research in practice : how to get greater insight from your market

" Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presentation of the findings, the book expl...

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Bibliographic Details
Main Authors Hague, Paul N. (Author), Hague, Nick, 1974- (Author), Morgan, Carol-Ann, 1958- (Author)
Format Book
LanguageEnglish
Published London ; Philadelphia ; New Delhi : Kogan Page, 2013
EditionSecond edition
SeriesMarket research in practice
Subjects
marketingový výzkum
marketing research
příručky
handbooks, manuals, etc

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/HAGUE,P.N.

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