Marketing communications : a European perspective

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Bibliographic Details
Main Authors Pelsmacker, Patrick de, 1957- (Author), Geuens, Maggie, 1969- (Author), Bergh, Joeri van den, 1971- (Author)
Format Book
LanguageEnglish
Published Harlow : Person, 2013
EditionFifth edition
Subjects
marketingová komunikace
reklama a propagace
marketing
communication in marketing
advertising
učebnice
textbooks

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/PELSMACKER,P.

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