Advertising media planning : a brand management approach

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Bibliographic Details
Main Authors Kelley, Larry D., 1955- (Author), Sheehan, Kim, 1958- (Author), Jugenheimer, Donald W., 1943- (Author)
Format Book
LanguageEnglish
Published New York ; London : Routledge, Taylor & Francis Group, 2015
EditionFourth edition
Subjects
reklamní média
obchodní značky
řízení značky
advertising media
brand name products
brand management
příručky
handbooks, manuals, etc

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 659/KELLEY,L.D.

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