International business strategy : theory and practice

• Other Authors: Buckley, Peter J., 1949- (Editor), Ghauri, Pervez N., 1948- (Editor)
• Format: Book
• Language: English
• Published: Abingdon ; New York : Routledge, 2015
• Subjects: mezinárodní podnikání; nadnárodní společnosti; mezinárodní obchod; interkulturní management; international business; international business enterprises; international trade; intercultural management; učebnice; textbooks

"With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one marke...