Strong brands, strong relationships

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Bibliographic Details
Other Authors	Fournier, Susan (Editor), Breazeale, Michael, 1964- (Editor), Avery, Jill (Editor)
Format	Book
Language	English
Published	Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2015
Edition	First published
Subjects	řízení značky obchodní značky spotřebitelské chování brand management brand name products consumer behavior kolektivní monografie collective monographs

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