Strategic marketing : creating competitive advantage

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Bibliographic Details
Main Authors West, Douglas C. (Author), Ford, John B. 1949- (Author), Ibrahim, Essam (Author)
Format Book
LanguageEnglish
Published New York, NY : Oxford University Press, [2015]
EditionThird edition
Subjects
strategický marketing
strategic marketing
učebnice
textbooks

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/WEST,D.

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