Essentials of marketing : a marketing strategy planning approach

• Main Authors: Perreault, William D. (Author), Cannon, Joseph P. (Author), McCarthy, E. Jerome 1928- (Author)
• Format: Book
• Language: English
• Published: New York : McGraw-Hill Education, [2015]
• Edition: Fourteenth edition
• Subjects: marketing; strategický marketing; strategic marketing; učebnice; textbooks
• Item Description: Terminologický slovník; "McGraw-Hill International edition"--Obálka
• Physical Description: xliii, 717 stran : barevné ilustrace, 28 cm
• ISBN: 9781259251634