Essentials of marketing : a marketing strategy planning approach

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Bibliographic Details
Main Authors Perreault, William D. (Author), Cannon, Joseph P. (Author), McCarthy, E. Jerome 1928- (Author)
Format Book
LanguageEnglish
Published New York : McGraw-Hill Education, [2015]
EditionFourteenth edition
Subjects
marketing
strategický marketing
strategic marketing
učebnice
textbooks

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/PERREAULT,W.D.

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