Ambient advertising : an intrusion of consumers' private sphere?

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Bibliographic Details
Main Author Storch, Bastian (Author)
Corporate Author Queensland University of Technology
Format Book
LanguageEnglish
Published [München] : GRIN Verlag, c2008
Subjects
reklama a propagace
reklamní kampaně
psychologie reklamy
advertising
advertising campaigns
psychology of advertising
případové studie
case studies

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ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status CheckedOut – Due: 22.12.2028 More Information Location FMC Call Number 659/STORCH,B.

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