Developing B2B social communities : keys to growth, innovation, and customer loyalty

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Bibliographic Details
Main Authors	Brooks, Margaret (Author), Lovett, John J. (Author), Creek, Sam (Author)
Format	Book
Language	English
Published	[S.l.] : CA Technologies Press ; Apress, c2013.
Subjects	internetový marketing marketingová komunikace přímý marketing sociální marketing Internet marketing communication in marketing direct marketing social marketing případové studie příručky case studies handbooks, manuals, etc

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