Marketing metrics : the definitive guide to measuring marketing performance

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Bibliographic Details
Main Author Farris, Paul W. (Author)
Format Book
LanguageEnglish
Published Upper Saddle River : FT Press, c2010
Edition2nd ed.
Subjects
marketing > úlohy
marketingový výzkum
marketingový výzkum > úlohy
ekonometrie
matematické modely
marketing > problems, exercises, etc
marketing research
marketing research > problems, exercises, etc
econometrics
mathematical models
příručky
handbooks, manuals, etc

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Studovna UH
Status In house loan More Information Location Study room UH Call Number 339.138/MARKETING

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