Marketing 3.0 : from products to customers to the human spirit

• Main Authors: Kotler, Philip, 1931- (Author), Kartajaya, Hermawan, 1947- (Author), Setiawan, Iwan (Author)
• Corporate Author: John Wiley & Sons
• Format: Electronic eBook
• Language: English
• Published: Hoboken : Wiley, [2010]
• Subjects: marketing; marketing > sociologické aspekty; marketing > kulturní aspekty; marketing > environmentální aspekty; marketing > sociological aspects; marketing > cultural aspects; marketing > environmental aspects; příručky; elektronické knihy; handbooks, manuals, etc; electronic books