Marketing of high-technology products and innovations
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| Main Authors | , , |
|---|---|
| Format | Book |
| Language | English |
| Published |
Harlow, Essex :
Pearson,
c2014
|
| Edition | 3 rd ed., Pearson new international ed. |
| Subjects |
Cover
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MARC
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| 100 | 1 | |a Mohr, Jakki J. |7 utb2014826165 |4 aut | |
| 245 | 1 | 0 | |a Marketing of high-technology products and innovations / |c Mohr Sengupta Slater |
| 250 | |a 3 rd ed., Pearson new international ed. | ||
| 260 | |a Harlow, Essex : |b Pearson, |c c2014 | ||
| 300 | |a ii, 542 s : |b il. ; |c 28 cm | ||
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| 650 | 0 | 9 | |a marketing |2 eczenas |
| 650 | 0 | 9 | |a technology |2 eczenas |
| 650 | 0 | 9 | |a technological development |2 eczenas |
| 650 | 0 | 9 | |a innovations |2 eczenas |
| 650 | 0 | 9 | |a innovation marketing |2 eczenas |
| 650 | 0 | 9 | |a research and development |2 eczenas |
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| 700 | 1 | |a Slater, Stanley F. |7 utb2014826172 |4 aut | |
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