Marketing of high-technology products and innovations

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Bibliographic Details
Main Authors Mohr, Jakki J. (Author), Sengupta, Sanjit (Author), Slater, Stanley F. (Author)
Format Book
LanguageEnglish
Published Harlow, Essex : Pearson, c2014
Edition3 rd ed., Pearson new international ed.
Subjects
marketing
technologie
technologický rozvoj
inovace
marketing inovací
výzkum a vývoj
technology
technological development
innovations
innovation marketing
research and development
učebnice
případové studie
textbooks
case studies

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/MOHR,J.J.

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