The Routledge handbook of tourism marketing

• Other Authors: McCabe, Scott (Editor)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, c2014
• Series: Routledge handbooks
• Subjects: marketing cestovního ruchu; cestovní ruch; marketing; tourism marketing; tourism; příručky; handbooks, manuals, etc

"The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range...