Visionary pricing reflections and advances in honor of Dan Nimer

Visionary Pricing is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing....

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Bibliographic Details
Other Authors Smith, Gerald E., Nimer, Dan
Format eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2012.
SeriesAdvances in business marketing & purchasing ; v. 19.
Subjects
Online AccessPlný text

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