Business-to-business marketing management strategies, cases, and solutions
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implem...
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Other Authors | , |
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Format | eBook |
Language | English |
Published |
Bingley, U.K. :
Emerald,
2012.
|
Series | Advances in business marketing & purchasing ;
v. 18. |
Subjects | |
Online Access | Plný text |
Cover
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