Reassessing the internationalization of the firm

• Other Authors: Axinn, Catherine Nancy, Matthyssens, Paul
• Format: eBook
• Language: English
• Published: Amsterdam ; New York : JAI, 2001.
• Series: Advances in international marketing ; v. 11.
• Subjects: International business enterprises > Management.; Export marketing.; Competition, International.; elektronické knihy; electronic books

As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of the evolving nature of internationalization in the context of shifting environmental forces in an effort to: highlight...