Reviving traditions in research on international market entry
In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 per cent of the world trade but studies on the topic have dwindled to naught. The practice of gray...
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| Other Authors | |
|---|---|
| Format | eBook |
| Language | English |
| Published |
Amsterdam ; Boston :
JAI,
2003.
|
| Series | Advances in international marketing ;
v. 14. |
| Subjects | |
| Online Access | Plný text |
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Glossary of Terms