Managing product innovation

Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as increme...

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Bibliographic Details
Other Authors Woodside, Arch G.
Format eBook
LanguageEnglish
Published Amsterdam ; Oxford : Elsevier JAI, 2005.
SeriesAdvances in business marketing and purchasing ; v. 13.
Subjects
New products > Management.
elektronické knihy
electronic books
Online AccessPlný text

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Table of Contents:
  • Organizing interactive product development / Fredrik von Corswant
  • Co-creating successful new industrial networks and products / Magnar Forbord
  • The role of personal contacts of foreign subsidiary managers in the co-ordination of industrial multinationals / Ricardo Madureira
  • Life-cycle perspective in the measurement of new product development performance / Petri Suomala
  • Barriers to strategic innovation in industrial markets / Koen Vandenbempt, Paul Matthyssens
  • Upstream and direct influences on new product performance in European high-tech industrial firms / Arch G. Woodside, Günter Specht, Hans Mühlbacher, Clas Wahlbin.

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