Managing product innovation
Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as increme...
Saved in:
| Other Authors | |
|---|---|
| Format | eBook |
| Language | English |
| Published |
Amsterdam ; Oxford :
Elsevier JAI,
2005.
|
| Series | Advances in business marketing and purchasing ;
v. 13. |
| Subjects | |
| Online Access | Plný text |
Cover
Loading…
Glossary of Terms