Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research

Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage,...

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Bibliographic Details
Other Authors Woodside, Arch, Megehee, Carol M., Ogle, Alfred
Format eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2009.
SeriesAdvances in culture, tourism and hospitality research ; v. 3.
Subjects
Tourism.
Hospitality industry.
elektronické knihy
electronic books
Online AccessPlný text

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Table of Contents:
  • Cultural psyche and cross-cultural research methods / Patricia Berwick
  • Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown
  • How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo, Dogan Gursoy
  • Morphology of a hotel tradition : the guest questionnaire / Alfred Ogle
  • Brand image, equity, and sports sponsorship / David N. Bibby
  • How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels / Xuan Van Tran, Arch G. Woodside
  • Preface / Arch G. Woodside, Carol M. Megehee, Alfred Ogle.

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