Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research

• Other Authors: Woodside, Arch, Megehee, Carol M., Ogle, Alfred
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2009.
• Series: Advances in culture, tourism and hospitality research ; v. 3.
• Subjects: Tourism.; Hospitality industry.; elektronické knihy; electronic books

Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage,...