Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research

Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage,...

Full description

Saved in:
Bibliographic Details
Other Authors Woodside, Arch, Megehee, Carol M., Ogle, Alfred
Format eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2009.
SeriesAdvances in culture, tourism and hospitality research ; v. 3.
Subjects
Tourism.
Hospitality industry.
elektronické knihy
electronic books
Online AccessPlný text

Cover

More Information
Summary:Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.
Item Description:Includes index.
Physical Description:1 online zdroj (xi, 308 p.).
Bibliography:Obsahuje bibliografie
ISBN:9781849506045
ISSN:1871-3173 ;
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

Similar Items