Tourism branding

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multi...

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Bibliographic Details
Other Authors Cai, Liping A., Gartner, William C., Munar, Anna Maria
Format eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2009.
SeriesBridging tourism theory and practice ; v. 1.
Subjects
Hospitality industry.
Tourism.
elektronické knihy
electronic books
Online AccessPlný text

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Table of Contents:
  • Tourism branding a community affair / Liping A. Cai, William C. Gartner, Ana María Munar
  • Linking local and culinary cuisines with destination branding / Yi-Chin Lin
  • Spanish holiday brands : comparative analysis of 10 destinations / Josep-Francesc Valls, Vicenta Sierra, Miguel Angel Bauelos, Ignacio Ochoa
  • Branding Spain's tourism miracle (1959-1979) / Julio Aramberri
  • A practical framework for destination branding / Asli D.A. Tasci, William C. Gartner
  • Destination brand strategy the case of greece / Alexandros Kouris
  • Challenging the brand / Ana María Munar
  • The Copenhagen way stakeholder-driven destination branding / Lars Bernhard Jørgensen, Ana María Munar
  • Consultation builds stronger brands / Bill Baker
  • Developing distinctive city branding cases of Anseong and Bucheon, South Korea / Jung-hoon Lee
  • Strategic branding in hospitality the case of Sol Meliá / Luís del Olmo, Ana María Munar
  • A model of virtual destination branding / Martin Yongho Hyun, Liping A. Cai
  • Deconstructing brand equity / William C. Gartner
  • A two-dimensional approach to branding integrating identity and equity / Maja Konecnik Ruzzier, Mitja Ruzzier
  • Collaborative destination branding / OunJoung Park, Liping A. Cai, Xinran Y. Lehto
  • Tourism branding in a social exchange system / Liping A. Cai.

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