Tourism branding
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multi...
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| Other Authors | , , |
|---|---|
| Format | eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald,
2009.
|
| Series | Bridging tourism theory and practice ;
v. 1. |
| Subjects | |
| Online Access | Plný text |
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