Review of marketing research. Vol. 7

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from literatures...

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Bibliographic Details
Other Authors Malhotra, Naresh K.
Format eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2010.
SeriesReview of marketing research,
Subjects
Marketing research.
Research, Industrial.
elektronické knihy
electronic books
Online AccessPlný text

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ikona Nápověda Glossary of Terms

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