Creating and managing superior customer value

• Other Authors: Woodside, Arch G., Golfetto, Francesca, Gibbert, Michael
• Format: eBook
• Language: English
• Published: [Bingley, Eng.] : Emerald JAI, 2008.
• Series: Advances in business marketing and purchasing ; v. 14.
• Subjects: Customer relations > Management.; Relationship marketing.; elektronické knihy; electronic books

"Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength. Achieving highly useful sense making about the value concept and value metrics is important because of the substantial evidence that: customer assessments of total value...