Consumer culture theory

• Other Authors: Belk, Russell W., Sperry, John F.
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2007.
• Series: Research in consumer behavior ; v. 11.
• Subjects: Consumer behavior.; elektronické knihy; electronic books

Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT). CCT is a specific interpretive appro...