Multicultural perspectives in customer behaviour

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Bibliographic Details
Other Authors Piacentini, Maria G. (Editor), Cui, Charles Chi (Editor)
Format Book
LanguageEnglish
Published London : Routledge, 2012
Edition1st pub.
SeriesKey issues in marketing management
Subjects
spotřebitelské chování
interkulturní komunikace
pluralismus (společnost)
consumer behavior
intercultural communication
pluralism (society)
články
sborníky
journal articles
papers of several authors

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ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status CheckedOut – Due: 21.12.2024 More Information Location FaME Call Number 366/MULTICULTURAL

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