Using qualitative research in advertising : strategies, techniques, and applications

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Bibliographic Details
Main Author Morrison, Margaret A., -2013 (Author)
Format Book
LanguageEnglish
Published Thousand Oaks, Calif. : SAGE, c2012
Edition2nd ed.
Subjects
kvalitativní výzkum
reklama a propagace
marketingový výzkum > metodologie
qualitative research
advertising
marketing research > methodology
příručky
handbooks, manuals, etc

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