DesignDirect : how to start your own micro brand

• Main Authors: Ball, Roger (Author), Overhill, Heidi (Author)
• Other Authors: Heskett, John, 1937- (Author of introduction, etc.)
• Format: Book
• Language: English
• Published: Hong Kong : PTeC, c2012
• Subjects: marketing > Čína > Hongkong (Čína); internetový marketing > Čína > Hongkong (Čína); designéři > Čína > Hongkong (Čína); užitkový design > Čína > Hongkong (Čína); malé a střední podnikání > Čína > Hongkong (Čína); marketing > China > Hong Kong (China); Internet marketing > China > Hong Kong (China); designers > China > Hong Kong (China); design for use > China > Hong Kong (China); small and medium-sized business > China > Hong Kong (China); příručky; handbooks, manuals, etc

Mass production is no longer the only game in town. Small bands of visionary designers in Hong Kong, Shenzhen, and home offices around the world have bypassed corporate clients to reach consumers directly through the Internet. Outsourcing their production directly to low-cost Asian and digital suppl...