Ambush marketing in sports : theory and practice
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
London ; New York :
Routledge,
2013
|
| Series | Routledge sports marketing
|
| Subjects |
Cover
Loading…
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 69081 | ||
| 003 | CZ ZlUTB | ||
| 005 | 20190826004945.0 | ||
| 007 | ta | ||
| 008 | 120927s2013 xxka 001 0 eng | ||
| 020 | |a 9780415626781 |q (váz.) | ||
| 020 | |a 978-0-203-37128-2 |q (ebook) | ||
| 040 | |a DLC |b cze |c DLC |d DLC |d ZLD002 | ||
| 044 | |a xxk |a xxu | ||
| 072 | 7 | |a 796 |x Sport. Hry. Tělesná cvičení |2 Konspekt |9 20 | |
| 080 | |a 796/799 |2 MRF | ||
| 080 | |a 658.8 |2 MRF | ||
| 080 | |a 658.8-028.76 |2 MRF | ||
| 080 | |a 338.246.027 |2 MRF | ||
| 080 | |a (048.8) |2 MRF | ||
| 100 | 1 | |a Nufer, Gerd, |d 1970- |7 mub2013792124 |4 aut | |
| 245 | 1 | 0 | |a Ambush marketing in sports : |b theory and practice / |c Gerd Nufer |
| 260 | |a London ; |a New York : |b Routledge, |c 2013 | ||
| 300 | |a xiv, 157 s. : |b il. ; |c 24 cm | ||
| 490 | 1 | |a Routledge sports marketing | |
| 504 | |a Obsahuje bibliografii a rejstřík | ||
| 650 | 0 | 7 | |a sport |7 ph116248 |2 czenas |
| 650 | 0 | 7 | |a marketing |7 ph115227 |2 czenas |
| 650 | 0 | 7 | |a guerilla marketing |7 ph580609 |2 czenas |
| 650 | 0 | 7 | |a sponzorství |7 ph125939 |2 czenas |
| 650 | 0 | 9 | |a sports |2 eczenas |
| 650 | 0 | 9 | |a marketing |2 eczenas |
| 650 | 0 | 9 | |a guerilla marketing |2 eczenas |
| 650 | 0 | 9 | |a corporate sponsorship |2 eczenas |
| 655 | 7 | |a studie |7 fd133597 |2 czenas | |
| 655 | 9 | |a studies |2 eczenas | |
| 830 | 0 | |a Routledge sports marketing | |
| 910 | |a ZLD002 | ||
| 992 | |a BK |b SK |d 1 | ||
| 993 | |a 201401 |b 20 | ||
| 999 | |c 69081 |d 69081 | ||
| 952 | |0 0 |1 0 |4 0 |6 79NUFERG |7 0 |8 BOOK |9 125430 |a UTBZL |b UTBZL |c 005 |d 2014-01-28 |o 79/NUFER,G. |p 420010151586 |r 2019-08-26 |v 2736.00 |w 2019-08-26 |x N:nákup; |x 20100531 |y 01 | ||
| 952 | |0 0 |1 0 |4 0 |6 79NUFERG |7 0 |8 BOOK |9 125431 |a UTBZL |b UTBZL |c 010 |d 2014-01-28 |l 1 |o 79/NUFER,G. |p 420010151585 |r 2019-08-26 |v 2736.00 |w 2019-08-26 |x N:nákup; |y 08 | ||