Ambush marketing in sports : theory and practice

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Bibliographic Details
Main Author Nufer, Gerd, 1970- (Author)
Format Book
LanguageEnglish
Published London ; New York : Routledge, 2013
SeriesRoutledge sports marketing
Subjects
sport
marketing
guerilla marketing
sponzorství
sports
corporate sponsorship
studie
studies

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 79/NUFER,G.
Status CheckedOut – Due: 21.12.2024 More Information Location FaME Call Number 79/NUFER,G.

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